Using Twitter to Market your Business

Imagine adding credibility to your company and expanding your social reach way beyond your inner circle of customers…

66% of Twitter users have found new small or medium-sized businesses on the network.

That’s what Twitter can do for you. With 317 million users, your followers become distributors, retweeting your messages to their followers, who then see mentions of your company as coming from a trusted source. As disclosed by Twitter, 66% of Twitter users have found new small or medium-sized businesses on the network. Of those, 94% intend to make a purchase from the small business they follow [Twitter, 2016]!

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Great for Customer Service

Focus on building a strong and highly followed Twitter account. Be sure to update your feed regularly, always reply to messages and tweets sent to your company and don’t forget to follow and comment on your client’s Tweets as well!  Be ready to handle customer service questions promptly, 82% of people who received a quick response, shared positive comments about that business with their followers [Twitter, 2015]. It’s a great way to turn a potentially negative situation into a positive one AND gain more clients.

Like this example of great service by JetBlue:

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Portal to Real Customer Connections

Building a brand is all about connecting with your audience. Because Twitter is an open forum, it encourages openness and accountability in communications. Twitter-savvy businesses, who consistently update and engage with their followers, will gain more solid customer faith in the company brand.

Twitter is Ideal for Shoppers

84% of Twitter users use the network to locate deals, review, coupons and ideas

If you sell a product, using Twitter to drive traffic is essential. 84% of Twitter users use the network to locate deals, review, coupons and ideas [SocialDraft, 2016]. To drive your campaign, post when relevant, offer coupons, and utilize media.  Tweets featuring an image can expect 150% more retweets than those without; the ideal length for a Tweet that includes an image is 20-40 characters

Product concept words in tag cloud

Be Explicit

Just ASK.. calls-to-action are quite effective.  On average, tweeters that ask for a follow see a follower increase of 258% on the timeline and 86% on search [SocialDraft, 2016]. That’s HUGE!

New Twitter Product

Even more reason to use Twitter…April 6th, they rolled out Twitter Lite 

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“A new mobile web experience which minimizes data usage, loads quickly on slower connections, is resilient on unreliable mobile networks, and takes up less than 1MB on your device. We also optimized it for speed, with up to 30% faster launch times as well as quicker navigation throughout Twitter. Twitter Lite provides the key features of Twitter—your timeline, Tweets, Direct Messages, trends, profiles, media uploads, notifications, and more. With Twitter Lite, we are making Twitter more accessible to millions of people—all you need is a smartphone or tablet with a browser.”  – Twitter

Start Tweeting, Get Customers

Staying up to date and constantly posting on any social platform can be hard.  Using Cloud Campaign to automate your Tweets makes that easy.  Automated tweets based on triggers will allow you to focus on your business while easily getting your brand out there in real time, being relevant with whatever is trending .

Test what’s working…with Cloud Campaign you can track your tweets and see how they are performing. Have followers on the other side of the globe? No problem, schedule your content to be posted when your audience is the most engaged, even if it’s 2am!

Request Beta Access

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